Are You Playing It Too Safe?

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Every individual escapade or business starts with a swing.

For some, it’s small—safe, manageable, with a decent chance of success.

For others, it’s big—a daring move into uncharted territory that could change the game entirely.

What’s important to remember is:

if you want what others don’t have, you need to do what others won’t do.

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Why most individuals and businesses play it safe

It’s human nature to avoid risk.

The fear of failure often leads entrepreneurs to focus on ‘tried and tested methods’ (copy-paste) rather than trying their “out of the box” idea/strategy.

While there’s nothing wrong with copy pasting, it rarely leads to the exponential growth that makes your competition irrelevant.

Justin Welsh finally, after like 10 editions, wrote a “good edition” where he covered more or less exactly that!

Brief version, that I recall ranting about on LinkedIn as well:
“What worked for others, may not work for you - optimize for your unique situation”. 

The “F around and find out” strategy helps avoid that trap.

The “never-been-done-before” strategy you have might fail, but when it succeeds, it doesn’t just move the needle; it breaks the gauge. Try it!

(Caution: There’s a very thin line between boldness and stupidity .. tread carefully). 

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The Risk? Totally Worth It

Bold moves don’t guarantee success. But playing it safe guarantees mediocrity.

The more swings you take, the better you’ll get at hitting them out of the park.

Personal Story: I had a simple success metric for myself in 2024:

How many times did I fail? Try it for yourself in 2025.

(You can’t fail much in things you’ve already done a 100 times, so it pushes you out of the comfort zone - and into the ‘rapid learning’ zone).

Start procrastinating about your 2025 goals before the year ends - if you’ve got a strategy with logical steps, your subconscious is more likely to be convinced by it.

Cheers,

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