Growing your product through Lifetime deals

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Last time, I shared how launching a Chrome extension is one of the quickest ways to validate an idea.

Today, I want to talk about Lifetime Deals (LTDs)—the strategy that could take your Micro-SaaS from “nice idea” to “wow, this is taking off!”

Why Lifetime Deals Are a Cheat Code for Growth

Platforms like AppSumo and Oncely give you instant access to thousands (sometimes millions) of potential users.

Here’s what makes LTDs so powerful:

1. Immediate Visibility

You don’t need a massive marketing budget. LTD platforms bring the eyeballs for you.

AppSumo, for example, has over a million users—mostly entrepreneurs and tech lovers. These people are actively hunting for tools like yours.

The best part? You don’t have to chase them down.

2. Quick Cash Boost

Let’s face it—cash flow can be tight when you’re bootstrapping. LTDs solve that.

Say you sell your deal for $69. Even after revenue-sharing with the platform (usually around 70/30 - you can negotiate), you’d pocket $48 per sale.

1,000 sales = $48,000.

That’s money you can reinvest into development, marketing, or even just keeping the lights on.

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3. Real Feedback, Real Fast

Your first users are your best teachers.

With an LTD, you get hundreds of early adopters in weeks, not months.

They’ll tell you what works, what sucks, and what they wish your product could do.

When we launched LiGo, it was the feedback from our early users that helped us pivot features and find entirely new use cases.

This is where the magic happens. LTDs accelerate that learning curve.

But Are LTDs All Sunshine and Rainbows?

Not quite. They come with a few trade-offs.

1. Support Overload

Be ready for questions—lots of them. And no, you can’t automate your way out of all of them.

Solution? Prepare a simple knowledge base or FAQ. Even a Google Doc works.

2. The Perception Problem

Some users see LTDs as a sign your product is “cheap.” Counter that with strong positioning.

Make it clear this is an exclusive, early-bird opportunity—not a discount.

3. No Recurring Revenue

LTD revenue isn’t recurring, so you’ll need a plan to upsell premium features or convert users to subscriptions later.

Where Should You Launch?

Here are three LTD platforms worth exploring:

• AppSumo: The gold standard. They even help with your pricing and positioning.

• Oncely: A smaller player but great for niche tools.

• StackSocial: Perfect if you’re targeting tech enthusiasts.

Why LTDs + Chrome Extensions Are a Dream Team

Remember what I said about Chrome extensions and organic growth? Pairing them with an LTD campaign is next-level.

• Organic installs from the Chrome Webstore bring consistent users.

• Lifetime Deals monetize those early adopters and fund product improvements.

It’s a one-two punch that builds momentum fast.

Is an LTD Right for You?

Here’s how to decide:

✔ Go for it if your core feature solves a real problem, and you’re ready to learn fast.

❌ Avoid it if your product isn’t quite ready for prime time or you’re not open to feedback.

What’s Next for You?

Have you thought about launching an LTD? Maybe AppSumo?

Or does the idea of selling lifetime access make you nervous?

Hit “Reply” and let me know—I’d love to hear your thoughts.

Cheers,

Junaid

P.S. If this email got you thinking, forward it to a founder friend. 

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