How much did YouTube pay me for 150K+ views?

and what it taught me about content .. compounding

Author

Junaid Khalid
June 24, 2025 • Estimated Reading Time: 6 minutes

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This edition is relevant for: Founders, creators, and B2B marketers who obsess over content calendars .. and still feel behind.

Be consistent .. but on a realistic timeline

Everyone online says:


"Post daily."
"Be consistent."
"Show up every week no matter what."

I did pretty much the polar opposite of that with my YouTube Channel (subscribe if you’d like to get notified of my videos):

Out of 365 days:

  • I created/published content for maybe 40 days?

  • And ghosted the platform for the remaining part.

Yet, I’m quite please with my last 365 day stats:

  • 156,944 views

  • 2,800+ hours watch time

  • 867 new subscribers

  • 150–200 views/day (on complete autopilot)

YouTube Channel | Last 365 days stats


Here’s how much YouTube paid me for that:

$0.

(need 4K watch hours and 1K subscribers to be eligible for monetization, but that’s not really what the YouTube channel is for).

Most important thing I observed : Shelf life of content

Not all content plays the same game.

Long Shelf-Life Content


🟢 YouTube videos
🟢 Blog posts
🟢 Evergreen newsletters & guides

These are “compounders.”
They build trust. Rank over time. Work while you sleep.

(My videos from 6+ months ago still bring in LinkedIn DMs, Product Sign Ups, Service requests).

Short Shelf-Life Content


🔴 Tweets
🔴 LinkedIn posts
🔴 Reels/Shorts

These are “attention spikes.”
Great for virality. Terrible for long-term discovery.

How you should structure your content effort

I no longer force daily posts across platforms.
Instead, I match channel strategy to personal energy:

  1. YouTube → Sprint for a week, ghost for months (Measure: Yearly)

  2. Social → 10 posts one week, 0 the next (Measure: Monthly)

  3. Newsletter/Blog → Publish when I have high-leverage ideas (Measure: Quarterly)
    ^ This newsletter edition is coming after 1 month of radio silence 😄 

I stopped feeling guilty.
Started building systems around my bandwidth.

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Helpful Resources & Tools

Cheers,
Junaid

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