One action doubled our MRR in 30 days

"Impact vs. Effort" grid that every founder should use

Author

Junaid Khalid
July 08, 2025 • Estimated Reading Time: 10 minutes

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This edition is for: Founders, SaaS builders & anyone who wants customers to actually use what they’re paying for.

Always start with the root cause | Here’s why

LiGo’s MRR doubled not because we added some really hot new features, or did some nice marketing plays (we did that too), but the primary reasons were two:

  1. Correctly identified the root cause of churn, and low product activation across new users (80% contributor),

  2. Made outbound customer support the #1 priority i.e. reach out to the user before they have even had a chance to log a ticket (20% contributor).

Surprisingly, item #1 had been sitting in the backlog (my brain) for about 4 months. But let me give you a bit of context so you fully understand my point.

Context : 43% new users never explored the “full product”

Read this example DM - I’ll explain below

For those who don’t know about the product, the Unique Selling Point is literally that it’s an all-in-one LinkedIn tool (content, engagement, analytics).

The pitch is: Everything in one place.

Guess what happens to that USP when new users enter your platform either via one of the below but never explore the rest of the features:

  1. CustomGPT or Claude MCP integration, or

  2. Chrome Extension for engagement, or

  3. Web platform for content strategy & posts generation

I analyzed the behavior, so let me tell you. The users either:

a. convert to paid because they loved the ‘only’ feature/module they used, but then churn 2-3 months down the lane because “its missing features, and too expensive w.r.t functionality it has”, or

b. they just bounce off in the very beginning.

Cheap Fix: Customer Support. Talk to users, tell them the product has more than what they used. Group A stays in 90% of the cases, Group B converts in 35% of the cases. But that’s not scalable … we get 100+ new users weekly.

Screenshot I shared above: This is a “Group A” user. ~15% of them DM, remaining 85% used to silently walk away. But now, once their credits are all used up - they’ll actually be taken to the page where they can “get more credits” by just using all features at least once. And they’d soon feel $64/month is a steal!

I say this because I’ve had multiple such cases in the past 2 months. Here’s another example (but before that, a quick ad 😄)

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This user had 90+ posts already written, and just needed LiGo for analytics & scheduling purposes (which is a feature that we have, but it’s not the “unique” one).

Here’s a message that I sent her after answering a few of her queries (by then, there had been multiple such cases so I could sort of .. see where this was gonna go):

And .. here’s the messages from the user the next day:

Long story short:

LiGo’s strength is that every feature is literally the best in the market.

Our temporary issue was: the UX didn’t intuitively encourage the user to try all features.

Customer support acted as a patch for many of those cases, but the automated solution (next section) is what actually multiplied this effort.

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Solution: Incentivize exploring the entire product

It was literally just one micro change.

Besides the free credits you get when you sign up, you can get first one month for free if you complete onboarding (i.e. use up all available free credits).

I know you’re thinking: “but if the user never really felt interested in exploring the rest of the app earlier, why would they do that now?”. The answer is in the two groups that I mentioned.

  1. Group A loves one feature/module, that’s the primary target. 90% of them end up completing it so that they can get “one month free” for the feature they’re interested in. Then, ultimately - they end up using all the features (lower chances of churn).

  2. Group B is now shown (via new-user specific screens & UI) that the app’s got more cool stuff they can try, and doing so would get them a reward (about 70% ended up trying all features).

Sure, they’re discounted in month one. But we now have:

  • Higher conversion rate from free → paid.

  • Lower churn (because users know what they’re paying for).

Btw, this was added about 2 months ago, and the MRR stats are for the last 30 days.

Ask yourself this quick question

What single change would have the most impact for the least effort?

Junaid

Try to narrow it down to just one, or maximum 3 items. Laser-focus on them. Squeeze as much juice out of it as you can. Then move to the next problem.

Helpful Resources & Articles

tl;dr: Don’t always default to adding more features. Fix the UI/UX of what you’ve already built.

Cheers,

Junaid

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