Start Marketing Before You’re Ready

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When should you start marketing? Most founders get this wrong.

They wait. Until the product is perfect. Until all the features are polished. Until they’re “ready.”

Big mistake.

Unless you’re a VC-Funded baby founder, the below holds true for you:

Your marketing clock starts ticking the moment you identify a problem worth solving.

In this edition:

• Personal Experience: Why marketing waits for no one

• How to think about marketing early

• The one mistake you can’t afford to make

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Why marketing waits for no one

In Aug 2020, I learned this the hard way. We’d built what I thought was a fantastic product. Months of effort. Zero attention paid to how we’d get it in front of people.

Guess how that turned out? 🙂 

What I realized later is that marketing isn’t just about driving sales. It’s about understanding your audience before you’ve built a single line of code.

How to think about marketing early

1. Talk about the problem, not the product.

Tweet about it. Write posts. Start a newsletter. Build in public.
The goal? Attract the right people who care about the same thing.
Or at the very least, get some early criticism (it helps find the right messaging).

2. Steal attention.

You don’t need a website, a product, or even a clear pitch. But you need eyeballs.
Use whatever channels your audience hangs out on—LinkedIn, Reddit, Slack groups, wherever.

3. Stop being “quiet.”

There’s no prize for stealth mode. Share your journey, your failures, your progress. When you launch, you want people rooting for you, ideally. If not, then at the very least the Marketing rule of 7 will be working in your favor.

The one mistake you can’t afford to make

Waiting to market until everything’s “ready”.
Image trying to build a fire without gathering wood. It’s not inefficient. It’s impossible. Or at the very least downright stupid.

Start before you’re ready.

Your future customers are waiting.

P.S. The best marketing doesn’t feel like marketing. It feels like a story. Tell yours early.

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